You can now shop from Reliance JioMart via WhatsApp.

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Reliance Jio announced that consumers will be able to browse and purchase groceries and other household products on Meta-owned WhatsApp. The service will allow users to seamlessly browse through JioMart’s entire grocery catalog, add items to the cart, and make the payment to complete the purchase, all without leaving the WhatsApp chat.
To use the service, users can simply send a ‘Hi’ to the JioMart number on WhatsApp.
The new feature lets users shop for products from JioMart, and pay for them directly within the app. People could previously browse products via WhatsApp but had to leave the service to finish the transaction.

Commenting on the launch of the Jio and Meta partnership, Mark Zuckerberg, Founder and CEO of Meta said, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
The social networking giant paid $22 billion to acquire WhatsApp in 2014, but the service is still a small part of Meta’s overall business. The app now makes money by charging some businesses to message customers, and also by selling click-to-message ads, which are ads that appear in users’ Facebook or Instagram feeds and then kick them into a private chat with a business once they’re clicked. Those ads already bring in billions of dollars per year across all Meta’s apps.

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