Setting New Year’s resolutions isn’t for everyone — but some small tweaks to how you use Twitter in 2023 could make you a #NewYearNewMe convert.
- Use Data to Make Decisions: When you want to make changes to your Twitter strategy, is it just based on your gut instinct? Making important decisions just because you “feel like it” can come back to bite you in the long run. Instead of doing things on a whim, take a few minutes to look at your Twitter analytics and analyze what’s working and what’s not. Then based on your data, make a plan to get closer to your goals.
- Retweet your own tweets: Sometimes, you may make an important tweet that does not get much engagement. This might happen because of the time you chose to make the tweet. But worry not. You can later retweet your earlier tweet so that the platform then displays it to more users. In a way, this “extends the lifespan” of a tweet. But do use it sparingly and when you do, make sure what you are tweeting is still relevant at the time you’re retweeting it.
- Look at the screen with Dark mode: If you are addicted to Twitter, staring at your screen and scrolling through your feed constantly will likely put a lot of strain on your eyes. While the best way to remedy this would be to stop using the screen, the Twitter app’s dark mode can help reduce the strain that using the app will put on your eyes.In order to use the Twitter app in dark mode, first, click on your profile icon. Then, under the “Settings & Support” tab, click on “Settings and privacy.” From here, go to “Accessibility, display and languages. Then, go to “Display.” Here, you will see a button that says “Dark mode.” Once you click on it, you will be given a toggle to switch dark mode on and off.
- Start a newsletter at Twitter: Did you know Twitter acquired Revue, a service that makes it free and easy to start and publish newsletters, in 2021? With Revue you can compose and schedule newsletters, import email lists, analyze engagement and earn money from paid subscribers.
- Reduce your response times: People come to Twitter to engage in conversation and there’s nothing more frustrating than waiting a long time for a response. Make it your New Year’s mission to respond to mentions quickly. Your followers will be grateful and in turn, advocate for your brand.
- Get Organized With Twitter Lists: Twitter lists allow you to organize accounts of interest into groups. For instance, you might have a list for influencers you want to engage with, or people who follow you that are customers. One of the biggest challenges of Twitter is the mass amount of information thrown at you at a single time. As soon as you log into the app you’re staring at hundreds, if not thousands of tweets from various accounts with little to no structure. That can be overwhelming to say the least. When you organize everyone into lists, you can start to create a workflow. For instance, you might check your “Customers” Twitter list first, then your “Influencers” list next.