Twitter is expanding how it recommends posts from accounts that users do not follow, the social media company announced. As part of the expansion, it is also building tools for users to control and provide feedback on that content. Among the new designs Twitter has been testing is placement of “related tweets” below conversations on a tweet detail page, said Angela Wise, a Senior Director of Product Management responsible for “discovery” on the service.
Twitter is making less of a wholesale shift than that, having embraced recommended tweets in its home timeline as far back as 2014, although at least some of its redesigns likewise include nods to TikTok.
In one recent experiment presenting a choice between algorithmic and chronological versions of its home timeline, it renamed the algorithmic version “For You,” the same as TikTok’s main page, for example.
Twitter’s Wise said the company’s discovery efforts were largely aimed at new users, who have yet to figure out which accounts to follow and generally send the company fewer signals about their interests than do prolific longtime tweeters.