Think the Samsung Edge display was cool? Something cooler could be coming very soon. Samsung has been working on foldable smartphones displays for a number of years, and the South Korean giant might finally be ready to showcase its first completely flexible smartphone in 2018.
Samsung will unveil details of a foldable smartphones later this year, the CEO of its mobile division told CNBC, amid rumors that such a device was in the works.
In an interview with CNBC, DJ Koh said Samsung’s consumer research suggested there was demand for a foldable phone.
Several phone-makers are rumoured to be developing devices with flexible screens that can be folded in half, without a hinge or seam in the middle.
“You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?,” Koh said at the IFA electronics show in Berlin last week.
“So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) ‘wow, this is the reason Samsung made it’.”
The device may sound similar to a traditional flip phone which relied on a hinge to connect the two parts of the handset. But Samsung is likely to focus on creating an actual screen that bends. The Wall Street Journal reported in July that an upcoming foldable smartphone would use a single screen.