TikTok app was immensely popular in India when it was banned, but now it is looking to sign a partnership with Hiranandani Group which is present in the data centre business via Yotta Infrastructure Solutions in Navi Mumbai.
The partnership model is the best route for ByteDance to re-enter the Indian market, allowing the company to comply with the local regulations, which include hosting all the user data in the domestic market itself. ByteDance could follow Krafton’s strategy, which managed to get PUBG Mobile back into the country but with a different name and policy. It is likely that ByteDance might have to consider renaming TikTok before bringing it back to the market for users in India.
TikTok, including Douyin on iOS in China, has emerged as the top-grossing non-game app in the first quarter of 2022. According to Sensor Tower, TikTok generated $821 million in consumer spending this quarter. On Google Play, it came second to Google One, which topped the chart with nearly $250 million.
The social network, which is owned by China-based Bytedance, now has more than one billion active users across the world and that number continues to grow.