TikTok is testing a new tipping feature that would give creators another way to receive gifts from their followers. The company already allows its most popular users to receive tips when live streaming, and now it’s trying out something more direct. TikTok creator first spotted the feature and posted a video showcasing the new option.
A screenshot of the application screen stated that in order to qualify for the feature, accounts must be in good standing on the platform, have at least 100,000 followers, meet an age requirement, and agree to TikTok’s tips terms. If creators meet these criteria, they can then apply for the tool — though it’s unclear whether everyone who applies will be approved. The Tips page also notes that the money received by creators will go directly to them and that TikTok will not be taking a cut. It’s unknown if TikTok plans to take a cut from creator Tips in the future if the feature progresses past the testing stage, but that seems likely.
TikTok also helps creators sign brand partnerships and sponsorship deals and also provides monetization for livestreams. Considering TikTok’s focus on monetization efforts, it’s no surprise that the company is experimenting with a way for creators to directly receive money from their followers.
TikTok and Twitter’s direct tipping features appear to be a way for the companies to compete with other digital platforms like Instagram and YouTube, which offer lucrative ways for creators to make money.