TikTok is serving up a new ghost kitchen restaurant concept based on its most viral food hits. TikTok and VDC will reportedly open around 300 locations across the US to start, but plan on expanding to around 1,000 by the end of 2022. It’s essentially a ghost kitchen service, but unlike some companies in this niche, VDC’s kitchens don’t appear to operate out of satellite, trailor converted kitchens in parking lots.
- The social media-themed restaurant’s menu will include meals made popular by users on the platform, including baked feta pasta, smash burgers, corn ribs, and pasta chips. The offerings are expected to adapt alongside shifting food trends on the app, and will be updated on a quarterly basis, according to a company press release.
- Customers will be able to place orders for TikTok Kitchen through Grubhub, and food prices will be “comparable to other Virtual Dining Concept brands.
- To keep things fresh, the menu will rotate quarterly, given how fast viral content comes and goes on the platform.
Proceeds from TikTok Kitchen sales will go toward supporting the creators who inspired the menu items and other creators who want to create new foods, according to a press release, but the companies did not specify how that money would be spent.