Tata plans to open 100 small stores across the country that will only sell Apple products in the world’s second most populous country. The Tata-Apple partnership comes as Apple is set to open its first-ever company-owned flagship store in Mumbai in the the first quarter of 2023.
Apple is focussing on boosting sales in India and planning to expand its production capability. Earlier this month, Apple’s Taiwanese contract manufacturer Pegatron reportedly began assembling the new iphone 14 in India. Both Foxconn and Pegatron produce Apple’s latest iPhone 14 handset in India, the former began assembling the smartphone in September. In the past two years, India has emerged as an important market for Apple. The company has reported best-ever performance in terms of sales since the past two years.
Cupertino, California-headquartered Apple has bet big on India since it began iPhone assembly in the country in 2017 via Wistron and later with Foxconn, in line with the Indian government’s push for local manufacturing.