Spotify is the latest app to experiment with a vertical video feed similar to TikTok’s successful design. A new feature in an early test build for iPhone reveals a new Discover tab being added to the app’s front page.
It has vertical music video clips that users can swipe through rapidly, similar to TikTok’s interface. It is not yet clear if the feature is slated for a wide release, or is only a test which may never be added to the main app. Many app companies – such as Twitter and Facebook – test such features many months before rolling them out to all users, and some tests never get released.
“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”
TikTok’s vertical-scrolling video format has been repeatedly copied since the Chinese-owned app burst on to the scene in 2016, and has exploded in popularity in recent years.