Sony Is Going To Quit The Indian Smartphone Market

0
86

Sony Mobile, the smartphone division of the Japanese company is now going to be pulling out from India and other regions. The move comes when Sony experienced fewer smartphone sales than the previous year and will be stopping its mobile business in India, Australia, Canada, South America, Mexico, Africa and the Middle East. 

Sony Mobile, the smartphone division of the Japanese company is now going to be pulling out from India and other regions. The move comes when Sony experienced fewer smartphone sales than the previous year and will be stopping its mobile business in India, Australia, Canada, South America, Mexico, Africa and the Middle East. According to Counterpoint Research, Sony’s smartphone market share was reduced to less than 1% and was probably due to making outdated smartphones. Sony was not able to adopt new technologies, features and even hardware in order to compete with its Chinese counterparts.

Sony Xperia phones did have a loyal fanbase in the country for a while, thanks to their camera features (on the top-end variants) and a smooth operating system along with good audio capabilities. But the onset of Chinese brands offering cheaper-budget and mid-range options with good quality specs saw its market share fall. At the top-end of the smartphone market, competition from the likes of Apple and Samsung, along with the rise of OnePlus led to the Japanese company falling behind.

Data from industry research firm Counterpoint show that Sony’s share in India’s smartphone market had fallen to very low figures. “Sony had less than 0.01 per cent of the total India smartphone market share in Q1 2019,” Shobhit Srivastava, Research Analyst, Counterpoint, told BusinessLine. “The pressure from Chinese brands and Samsung in the major price segments resulted in continuous decline of sales for Sony. With declining sales in India and other markets, Sony took the right decision to focus on the high ASP (average selling price) markets such as Japan.”

However, Sony seems to have left the door slightly open in India, as it said: “We will keep monitoring the market situation and business feasibility in India.”

LEAVE A REPLY