Snapchat is introducing a new “Dynamic Stories” feature that will allow publishers to automatically create Stories on the app based on news stories they publish online. With Dynamic Stories – this new Discover format uses a partner’s RSS Feed to automatically create Stories from the content a Publisher is already creating on the web. Available in the Discover feed, these Stories update in real-time, meaning Snapchatters can keep up with the latest news as it breaks. Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop-culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens.
By tying publishing on Snapchat into our partners’ existing workflow, we’ve created an easy way for them to create daily content and significantly lower costs. This new format will also play a significant role in supporting our continued effort to bring local content to our community across the globe. We have already begun testing in the US, UK, France, and India.
The company has partnered with Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice, British Vogue, GQ UK, PinkNews, The Independent, The Mirror, Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France, GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now and Vogue India.
Snap says the new feature gives publishers an easy way to create daily content on the app by combining the practice of publishing on Snapchat into their existing workflows. The new feature will make it easier for newsrooms, especially smaller local ones, to publish their content on Snapchat without having to manually do so. Since the process is automated, publishers won’t have to dedicate any additional time to reach users on Snapchat.