Snapchat’s Latest Production: Flying Selfie Drone


Snapchat changed its name to Snap Inc in 2016, and the company debuted its first hardware product, the Snap Spectacles, in the following year. Flying selfie drone is the second hardware product released by Snap Inc. The business describes the small yellow drone, which goes by the name Pixy, as a “free-flying companion” that can assist people in taking photos without the use of a selfie stick.


Snap has taken the Apple (at least the old Apple) approach to design. The public undoubtedly views drone piloting as a complicated and intimidating affair, and thus Pixy is designed to do all of the work, presenting the user with a few simple options from a simple-looking device. The drone is dimunitive and brightly-colored, giving it a harmless, toy-like appearance. The blades are enclosed, communicating safety. Atop the device are just two interface items, a “start flying” button, and a simple knob that allows you to choose one of four flight patterns: Hover, Reveal (where it starts off shooting in close, then backs away), Follow, and Orbit.

Other Features

  • The device is accessible in France and the United States, where drone use is more permissible than in the United Kingdom.
  • It comes at a time when multiple social media behemoths are ramping up their hardware and Augmented Reality (AR) capabilities.
  • The Pixy is self-contained, recording video as it flies and wirelessly transferring it to and saving it in the app.
  • At the conclusion of the flight, the selfie drone sits in the palm of your hand, ready to be used.
  • The user then wirelessly transfers the footage to Snapchat, where they can edit the video in-app. They can then share it directly in Snapchat, or export it to share on other platforms.
  • It takes 40 minutes to fully charge the Pixy, which is then good for an estimated 5-8 flights; this will vary depending on how long each flight is, which the user sets in the app.


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