Samsung’s Dangerous Success Story Hiding In The New Galaxy Note 9

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Following the launch of Galaxy Note 9 phablet earlier this month, Samsung’s pre-order period has seen demand for the Note 9 outstrip that of this year’s Galaxy S9.

The S9 delivered the same style of incremental updates over the Galaxy S8, but failed to capture the market and did not outsell the year-old flagship.

Presumably the increased storage and larger battery of the Note 9, along with the distinctive draw of the S-Pen and the addition of bluetooth connectivity to the stylus is drawing in support from Samsung’s fabase looking for a new handset this year, but is that enough?

Samsung unveils Galaxy Note 9 smartphone during a product launch event on August 15, 2018 in Shanghai, China.

Citing local mobile carriers, SamMobile’s Adnan Farooqui suggests that the pre-order increase is in the region of thirty to fifty percent. That’s good news given Samsung Mobile’s performance in the first half of the year, but a look back in history suggests that this success is limited to 2018, and there is a danger that Samsung’s 2018 will continue to look weak compared to last year:

Despite the strong numbers, the Galaxy Note 9 pre-orders are said to match almost 80 percent of the pre-orders for the Galaxy Note 8 last year. That device was highly anticipated by the Galaxy Note faithful as the Galaxy Note 7 debacle forced the company to skip a generation.

The Galaxy Note 9 pre-orders will end today in South Korea as carriers gear up to ship the devices to customers on August 24. That’s also when it will be available in stores not only in Samsung’s home country but in key markets across the globe as well.

The question now is if the initial rush of sales will continue over the next few months and break out into the public space, or if the Note 9’s appeal is limited to a core of supporters. If the former, then Samsung will have a good back half of the year. If the latter, then the Galaxy Note 9 could easily be seen as the last Note from the South Korean manufacturer as focus turns to the Galaxy S10.

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