Samsung launched its free TV service, TV Plus, on the web

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Samsung launched a web version of its free and ad-supported Smart TV Plus streaming service for live and linear programming and added casting support for Chromecast devices.

It’s a curious new player in the streaming wars and launched with seemingly little fanfare, but the rollout makes an app that was previously limited to Samsung users now widely available to just about anyone.

While it’s unclear why the company seems to have decided to smoothly launch the web version of its streaming service now, Samsung appears to be exploring ways to bring TV Plus to a wider audience. The choice is always great, and you can’t beat the price of free, but if Samsung’s ambitions are to dominate the linear streaming space, it’s a bit late. for the party.