India’s Reliance Industries is investing $200 million in Glance, a lock screen content company backed by Alphabet and owned by ad-tech firm InMobi, to bring the service to new Jio smartphones this year.
The investment, made through Reliance’s Jio Platforms unit, values Glance at $1.7 billion to $1.8 billion (roughly Rs. 12,800–13,600 crore) post-money, according to a source involved in the deal. The integration will allow Reliance’s retail businesses to advertise products directly to Jio users through Glance, a platform that delivers personalised news, entertainment content and live videos to smartphone lock screens.
“The deal is also expected to lead to further strategic collaborations between Glance, Reliance Retail, and Jio across devices, commerce, content and gaming ecosystem,” InMobi said in a statement. Glance is available on default in 60 percent to 65 percent of new smartphones sold in India, thanks to tie-ups with Samsung, Xiaomi, Vivo and Realme, Tewari said.
It will use the fresh funds to expand to US and Latin American markets, and is also testing new ways of content-driven commerce through live videos. The company is backed by Peter Thiel’s Mithril Capital and Alphabet, which invested $100 million (roughly Rs. 750 crore) in December 2020.