Netflix Gets an External Subscription Button on iOS, Bypassing Apple’s App Store Cut


Netflix is rolling out an option in its iOS and iPadOS app to allow users to sign up for the streaming service via an external link, bypassing Apple’s controversial App Store fee. Apple had to allow Netflix and other companies from linking their websites following a settlement with Japan’s antitrust regulator last year. It had to loosen its App Store rules to permit external links on so-called ‘reader apps’, which feature content like music, videos, ebooks, and more. The Cupertino company still retains control over the criteria for qualifying an application as a reader app.


  • With the new option, when users click on the subscribe button, a message says, “you’re about to leave the app and go to an external website.”
  • The app also notes that the transaction will not be Apple’s responsibility and all the management is done under Netflix’s platform. “Any accounts or purchases made outside of this app will be managed by the developer “Netflix.”
  • Your App Store account, stored payment methods, and related features, such as subscription management and refund requests, will not be available. Apple is not responsible for the privacy or security of transactions made with this developer,” the disclaimer reads.
  • Tapping the Continue button takes users to the Netflix website where they can enter the password, choose a payment method, and subscribe to a plan.

With this, Netflix is saving the a 30 percent commission for each subscription made in the iOS app.



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