Instagram, has announced to add of a new feature for India. The photo-sharing platform has announced the launch of 1 Minute Music tracks for Reels. The new feature on the platform will offer a set of music tracks and videos for the users to engage more by making longer Reels and Stories. The app has more than 200 artists and their music across the country.
Paras Sharma, Director, Content and Community Partnerships at Facebook India (Meta) said, “With ‘1 Minute Music,’ we are now giving people access to an exclusive set of tracks they could use to make their reels more entertaining. We are also hoping this platform serves as a paradigm for established and emerging artists to share their own music and create their own videos, all on Reels.”
Vivek Raina, Managing Director, Believe, India said, “Reels is a core part of our plans, as we look to engage audiences for our artists, and immerse their songs in pop culture. I’m glad Instagram’s seeing this artist’s behaviour and innovating with #1MinMusic, which is a very relevant, new-age genre of music today. We hope this provides the structure for artists, emerging and established, to understand the way they need to think about short-form video. We’re glad to have worked with Instagram on this.”