Indian apps with different approaches to ensuring peace of mind

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Peace has always been among humanity’s highest values–for some, supreme. Consider: “Peace at any price.”

Peace, however, is also seen as concord, or harmony and tranquility. It is viewed as peace of mind or serenity, especially in the East. It is defined as a state of law or civil government, a state of justice or goodness, a balance or equilibrium of Powers. Such meanings of peace function at different levels. Peace may be opposed to or an opposite of antagonistic conflict, violence, or war. Peace may be a dichotomy (it exists or it does not) or continuous, passive or active, empirical or abstract, descriptive or normative, or positive or negative. When it comes to apps for mental health, Indian products like Evolve, ‘being’ and ‘jumpminds.AI’ are slowly making a breakthrough in the market with increasing user engagement and growth.

Evolve View

  • Anshul Kamath, Evolve’s founder, agrees that awareness about mental health has gone up significantly during the pandemic. “Earlier, mental health used to be seen as something synonymous with mental illness such as depression.
  • However, today everyone realises that just like we focus on our physical health, we also need to take care of our mental health regularly,” he told.
  • Evolve helps users with their mental well-being through interactive content based on Cognitive Behavioural Therapy (CBT).
  • Users can work on a specific problem they face using the app. It has close to 100,000 users from across the world and relies on a freemium model with a mix of free and premium elements.
  • Some of the content is free forever, though it also offers an annual and monthly subscription.
  •  These virtual sessions are interactive and designed to simulate how a therapist or a life coach would work with them in person. Apart from this, users can also do bite-sized practices every day for their daily self-care and mental wellbeing,” Kamath explained.

jumpingMinds.ai View

  • The jumpingMinds.ai (jM) app, which is entirely free to access, is designed more for the everyday stress that users face.
  • It is more about users finding and talking to their peers about common problems. “Unlike the majority of players who employ a therapy-first strategy, jumpingMinds has adopted a user-first approach to make wellness easy, accessible, and fun.
  • It’s a first-of-its-kind community platform empowered by deep technology that offers an anonymous safe space,” Ariba Khan, the founder and CEO of Jumping Minds said.
  • About the ‘The Friends Therapy’ approach they take, she explains that one of the challenges with mental health and wellness is the low user retention along with the high stigma and lack of mental health professionals.
  • The idea of the app is to create “an interactive, secure and empathetic network of friends” who will listen to the user and support them.

Being View

  • For ‘being’, more than 65 per cent of the audience is in the Gen-Z age group. A majority of its users have never done any kind of therapy or are not yet considering the same, according to its founder and it is this gap they want to fill.
  • The app also offers sessions called mini-therapies, which are bite-sized interactive sessions on how one feels at the moment. “These mini-sessions help users truly identify how they feel and why they are confused about their feelings,” he said, stressing that they have been designed by mental health professionals across the world.
  • Anxiety and stress, relationships, depression, focus and productivity, loneliness, and sleep were the top 5 broad-level issues that the ‘being’ app helped address. While the app will be free for the first four months of 2022, it too plans to start with monthly and annual subscription fee models.