Flipkart announced that it has forayed into the hospitality sector with the launch of a new hotel-booking feature -Flipkart Hotels – on its platform to bolster its offerings in the travel sector. Flipkart will allow its customers to book through 3 lakh domestic and foreign hotels. Notably, the company bought online travel agency Cleartrip to expand its business across digital commerce. Now the feature, which is backed by Cleartrip’s API will offer more affordable travel options. The Flipkart Hotels will have add-on benefits including flexible travel, booking-related policies, and easy EMI options, making the travel experience budget-friendly.
Advantage
- With the launch of hotel services, it aims to offer its customers a host of affordable benefits, including flexible travel and booking-related policies, easy EMI options, etc to make travel affordable, and budget-friendly options, among others.
- Available on the Flipkart app, this new platform is said to provide a hassle-free booking experience and timely communication through popular messaging apps.
- In addition to enhanced experience and attractive deals, Flipkart Hotels also aims to provide improved service to its customers.
- For the convenience of customers and to offer a great experience, a dedicated customer care centre has been set up to support customers with user-related queries.
Flipkart said 2022 has been good for the hospitality industry, with a notable surge in demand both in the domestic and international accommodation market. New travel trends like exploring lesser-known destinations, workstations, long stays, and vacation rentals are becoming mainstream. Given the 70 per cent growth in the last quarter compared to a CAGR of 60 per cent over the last two years, the next festive quarter is expected to be even better for the overall travel industry, according to Flipkart.
The company said Flipkart Hotels will benefit from Cleartrip’s understanding of travel customers and sectors. Available on the Flipkart app, the new service will allow users to avail of third-party offers.
