Facebook, Twitter market share shrink as TikTok taken storm in India

Facebook, Twitter market share shrink as TikTok surges ahead in India

The popular short video app TikTok has taken India by storm with its user base now over 200 million as the 15-second vertical video format app continues to surge ahead of social media networking giants Facebook and Twitter.

Owned by Beijing-based Bytedance, the app has a majority of its users between the ages of 18 and 35 years, and in the 18 months till August 2019, its reach rose to 28% from 1.12% in January last year according to a report by the market intelligence firm Kalagato.

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This is a significant rise when compared to social media networking platforms Facebook and Twitter. Facebook’s reach saw a marginal increase to 80% from 75% in January 2018 whereas Twitter saw a dip of 3% in its reach by August.