WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions.
These catalogs effectively serve as a mobile storefront on WhatsApp — and one that can be operated without the need for a web page at all. Instead, the business owner simply visits the new Catalog option in their app’s settings and uploads photos of whatever it is they’re selling and fill out the details, which can optionally include a product or service code (e.g. a SKU), if need be. To make a Catalog, you will need to head over to Settings and navigate to Business Settings and then click on Catalog. Users will then need to tap on ‘Add Product or Services’ and start adding photographs. Users can add any photo related to the business, product or services.
The app will also let users add more information such as links to the website or address and other important details. Once this is done, you can go ahead and tap on ‘Save’ to publish the catalog. You can also add multiple such catalogs by repeating the same procedure in the app.