AT&T has a gift for wireless subscribers on many of its old Mobile Share Value data plans: it’s giving them an extra 15GB of “bonus” data — and it’s making them pay an extra $10 a month for that “bonus.” It’s almost like the company is forcing people to move to a more expensive plan, only AT&T figured out a way to make that not technically true. Instead, it’s worded in a way that suggests the company is providing you with a SURPRISE BENEFIT that costs you money! It is quite literally an offer you can’t refuse.
“We are communicating with some customers regarding changes to their mobile plans. Customers have the choice to change their plan at any time and can always contact us with questions or to understand their options.” This probably won’t surprise AT&T customers one iota, of course — this is the company that was just finally slapped on the wrist with a $60 million fine for throttling what were supposedly “unlimited” plans back in 2011, and the company that’s now pocking an extra $800 million in admin fees every year after more than doubling that inexplicable surcharge last June.
It’s quite possible that many of these Mobile Share Value customers would be better off with one of AT&T’s new unlimited plans, which are not at all unlimited for a whole variety of reasons but might wind up costing quite a bit less than the Mobile Share Value plans, which admittedly aren’t unlimited either.