Apple has stopped accepting payments for subscriptions via debit and credits in India. Apple will also not accept payments for ad campaigns on Apple Search using credit cards issued by Indian banks. All campaigns will be put on hold from 1 June.
The change has come as a result of the new auto-debit rules from the Reserve Bank of India (RBI) that came into force last year and is disrupting recurring online transactions. In an email to users, Apple said: “Due to the Reserve Bank of India (RBI) regulations, Apple Search Ads will soon no longer accept payments from credit cards issued by banks in India.” The new RBI mandate indicated that there were to be no more automatic recurring payments for the various services such as utility bills, phone recharge, DTH and OTT payments. It essentially meant that no money would be deducted from the bank account without the customer’s manual approval. The change came into being on October 1.
If existing Apple iPhone users have already added their debit or credit details, the ‘Payment and Shipping’ section in the Settings menu shows “[card] not supported”. Through an Apple Support page updated on April 18, the company recommends users add funds to the Apple ID balance to continue enjoying subscriptions.
The page notes:
“Regulatory requirements in India apply to the processing of recurring transactions. If you hold an Indian debit or credit card and you have a subscription, these changes impact your transactions. Some transactions might be declined by banks and card issuers. To continue enjoying your subscriptions, you can pay with your Apple ID balance. You can add to your Apple ID balance using App Store Codes, Net Banking, and UPI.”