Amazon Pay’s #AbHarDinHuaAasan marketing campaign highlights the benefit of virtual bills for traders in India


Amazon’s Pay emblem marketing campaign #AbHarDinHuaAasan suggests the numerous possibilities virtual charge structures gift for small corporations in India. Meet Pawan he’s a road supplier who runs a small meals stall in Barasat, West Bengal.

He receives maximum of his takeaway meals orders all through lunch and breakfast hours. However, it’s been hard for him to juggle among gathering coins bills and returning unfastened change, well timed packing of consumer orders, and reconciling the bills later. To clear up the problem, Pawan has lately began out accepting bills thru the Amazon Pay QR code. Customers can experiment the QR code to be had on his stall and pay him the precise quantity for his or her orders.

Pawan can right away validate the charge receipt, with out time and again searching at his phone, via voice notifications at the Amazon Pay for Business app. As a result, he can now attention on packing extra consumer orders all through top hours, in place of coins management. There are over eighty five lakh Pawan’s unfold throughout 350+ towns in India, onboarded as Amazon Pay traders and making the most of this seamless experience. Their modern-day marketing campaign movie #AbHarDinHuaAasan highlights the help they offer to small traders, vendors, neighborhood shop proprietors, at each step in their commercial enterprise interaction.

The movie showcases how traders can develop their corporations the use of the array of virtual charge answers presented via way of means of Amazon Pay. The first leg of the marketing campaign turned into released final 12 months in November with a brief movie that illustrated the benefit of virtual bills via its services. It captured various use instances like buying offline, buying on or for invoice bills, recharges, charge to transport employees and lots extra. While the primary leg of the marketing campaign targeted extra on how clients can gain from Amazon Pay’s services, the modern-day movie brings highlight on small commercial enterprise traders and the way their lives can get extra ‘aasan’ (handy) ordinary with Amazon Pay.

Enabling SMBs on their virtual bills adventure Amazon Pay keeps to develop its virtual footprint withinside the united states of america and actively catalyze the Digital India motion via way of means of making transactions trusted, handy, and rewarding. Merchants who in advance in large part operated via coins transactions now can receive bills from their clients the use of Amazon Pay’s QR code. To acquire their Amazon Pay QR code, they could effortlessly check in at the Amazon Pay for Business app, to be had on iOS and Android. Customers can use any UPI app to experiment the Amazon QR and make bills to those corporations.

Additionally, the app permits commercial enterprise proprietors to reconcile their bills, music their commercial enterprise health, and live updated on Amazon gives and discounts. It additionally has a voice notification characteristic in English and Hindi which makes the use of the app hassle-loose for the traders. Apart from all this, Amazon Pay traders, via Amazon’s lending partners, have smooth get right of entry to to running capital loans with low-hobby fees and obvious mechanisms, to increase their corporations.

Growth of Digital Payments in India The Indian virtual bills marketplace has witnessed a regular increase at a CAGR of 23 percent (quantity-wise) and is anticipated to attain Rs 21,seven hundred crore transactions in FY26 from Rs 5,900 crore in FY22, in line with a PWC India document. Furthermore, in phrases of overall service provider transactions, as in line with an enterprise document launched via way of means of international charge gateway corporation Worldline’s India arm on October 4, UPI P2M (Person to Merchant) has emerged because the favored charge mode with a marketplace percentage of 34% in quantity and 17% in phrases of value.

The document additionally placed forth pretty an thrilling information point – the common price price tag length of UPI P2M is one-0.33 of UPI P2P (Person to Person). This but need to be visible as a achievement as it way that even micro-transactions are going via UPI in place of coins. Clearly, virtual transactions are getting a deep-rooted consumer trait, overhauling the charge transaction panorama completely. Keeping up with this, Amazon Pay is dedicated to empower traders and clients via way of means of facilitating a rewarding, affordable, instant, trusted, and handy experience.


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